About our Founder
In the world of high-end sport horse sales, Laure De Schoenmacker recognized a clear problem: while platforms for amateur horses were evolving, the top end of the market remained inefficient, fragmented, and closed off to many. Buying and selling exceptional horses still relied heavily on informal networks, making it difficult for top riders and owners to find the right match efficiently and transparently.
With a business background and a sharp eye for quality horses, Laure spent two years studying the market, building relationships, and developing a modern solution. Through entrepreneurship programs like Gentrepreneur and Start it @KBC, she refined her vision ultimately creating Equtrade: a structured, trusted platform that respects the exclusive nature of high-end sport horses while making the process more open and efficient.